Good Wolf Gear, located in Herndon, Virginia, is more than just an outdoor equipment store; it’s a community hub for sustainable outdoor exploration and stewardship. Whether it’s through their informational blog articles, community events and activities, gear rental and consignment offerings, or the curated selection of brands they choose to work with, Good Wolf Gear’s passion for the environment, and commitment to educating the community about sustainable ways to enjoy it, are abundantly clear.

Founded just three and a half years ago by Margaret and Tana, Good Wolf gear is now a thriving business with a mission to help others get outside. The couple started the business after winning a camping trip from their child’s school. They had never camped before, but another parent leading the trip shared gear and camping know-how with the participants. This experience of benefiting from a neighbor’s generosity of spirit inspired the owners to pass it along in the form of a retail operation that encourages everyone to actively enjoy the outdoors.
Consignment and Gear Rental Programs
At the heart of Good Wolf Gear’s sustainability efforts is their consignment program. By encouraging customers to consign quality outdoor gear, they promote both reuse and reducing waste, ensuring that functional equipment remains on the trail, in the fields, or on the water, and out of landfills. The store boasts a large section with gear repair kits, tools, patches, and replacement parts. Where they do sell new equipment, they try to find products that aim toward a circular economic model, such as sleeping bags made from fully recyclable and recoverable materials, or sleeping pads made entirely from recycled foam.

At Clean Fairfax, we are big fans of the Many R’s (see our blog article on what we mean), and gear repair and reuse is a prime example of this concept in action! By taking as many actions as possible to keep materials in use before they are recycled or landfilled, we steward resources more effectively. Likewise, Good Wolf’s gear rental offerings provide individuals with opportunities to explore new hobbies and try out new equipment before purchasing their own versions–likely saving the consumer time and money, as well as reducing waste and the accumulation of stuff by sharing resources. The store’s lending library also allows customers to lend and borrow maps and nature guides so that they can freely share and reuse materials.

Community Engagement
Beyond products, Good Wolf Gear is dedicated to building a community centered around the outdoors and sustainability. They host events like “Spring Hiking with a Naturalist,” encouraging participants to connect with nature and learn about local ecosystems from a certified Master Naturalist. Additionally, their team emphasizes creating a welcoming environment that promotes sustainable practices and fosters a love for adventure.
The store also links up with other community businesses and organizations. They refer customers to local donation, recycling, and secondhand resources in the area to encourage more of the same in the broader community. This spirit of cooperation over competition and sharing resources rather than stockpiling them strengthens the local circular economy, small businesses, and sense of community.
By integrating these sustainable practices, Good Wolf Gear exemplifies how businesses can contribute positively to the environment while serving their community. Check them out! www.goodwolfgear.com