Demystifying nature and restoring native landscapes with Pollinative

Founded in 2024, Pollinative Sustainable Land Management is a mission-driven native landscaping and educational services company which is leading the charge in sustainable land management in the DMV. 

We sat down this spring with Founder and CEO Rob Nowell to talk about his new venture, what inspired it, his vision for changing the sustainability landscape (pun intended!) in our region, and more!

Sustainable Land Management

Pollinative promotes balance with nature when designing and maintaining a yard. There are of course human needs and aesthetic qualities that can be inhibitors to giving back part of your yard to nature. Pollinative strives to educate and demystify nature and lower the barriers to going native, so that you don’t have to compromise and can sleep better at night knowing you’re helping boost your local environment.

Committed to sustainability in all aspects of their business, Pollinative uses electric and battery powered equipment as much as possible. The company also avoids the use of chemicals, which can be challenging when it comes to invasive removals, but is critical for protecting native plant, animal, and insect health. Additionally, they encourage clients to retain yard debris as much as possible, especially if they have available space in the yard. – Did you know? A dead tree actually supports more species than a living tree! – Yard waste eventually decomposes into fertilizer and soil that would otherwise have to be purchased and transported to the homeowner’s yard. 

Pollinative Origins

Likewise, having seen his family’s trash reduction from composting food scraps and brown cardboard, Rob wondered if he could help others take the leap. On a snowy February day, Rob offered to his local Facebook group a local composting dropoff site. The response was overwhelming, and he knew he was onto something. 

With several years of landscaping experience, Rob has observed first-hand the high costs of yard maintenance and the lack of resources and services specifically devoted to native landscaping. He saw an opportunity to enter the space and become that resource for others who have faced similar challenges on their own property. 

On Earth Day 2024, Pollinative officially opened for business offering sustainable landscaping services including: seasonal maintenance, invasive removals, and native garden design and installations. With each new project, Rob continues to share his knowledge and contagious passion for sustainability wider and farther. Explore all that Pollinative has to offer on their website! https://gopollinative.com/

#GoNative!